DESIGN and Technology
Smeg
Founded in 1948 by Vittorio Bertazzoni, Smeg initially specialized in enameling and metallurgy, quickly becoming synonymous with household appliances combining design and technology.
A key element of its success lies in its iconic 50s-inspired aesthetic, which gives its products a colorful, retro look, bringing a touch of nostalgia and style to the modern kitchen.
Smeg then extended its range to include washing machines and dishwashers, renowned for their exceptional capacity.
Over the years, Smeg established itself on the market with cooker hobs and built-in ovens. Collaborations with renowned designers such as Franco Maria Ricci and Mario Bellini enrich the brand’s distinctive style. Ricci also designed Smeg’s emblematic logo, evoking its origins.
The brand stands out for its wide range of colors and styles, combining 50s retro with modern designs. Consumers can choose from vivid hues such as red, water green, pink… as well as elegant stainless steel finishes. Every appliance, from refrigerators to stoves, reflects an attention to detail and blends perfectly into any interior. Collaborating with renowned designers, Smeg creates objects that are not only functional, but also decorative, enabling everyone to personalize their kitchen to their own taste.